Internet service providers like Vidéotron who offer unlimited music streaming have 90 days to stop the perk. The new regulations make it so that all traffic must be treated equally and giving subscribers gimmicks like this will no longer be possible.

Many providers thought that options like this were in the best interest of their customers wants and needs, but the telecommunications regulatory agency, the Canadian Radio-television and Telecommunications Commission (CRTC), wants providers to only compete on data, speed, and price.

“Rather than offering its subscribers selected content at different data-usage prices, Internet-service providers should be offering more data at lower prices,” CRTC chairman Jean-Pierre Blais said after the decision was made.

end of unlimited music streaming in CanadaAt the end of the day, everyone is looking out for the consumer, but it feels like the ones who are truly getting hurt are the providers themselves. Taking away one more option to win future users over.

Then again, programs like Vidéotron’s could be considered discriminatory against other streaming services not included in the free data.

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