Infinite Vision is all about keeping Portland weird, and the visionaries behind the brand have more up their sleeves for the new year. Bringing some of the best electronic talent out there to the area, the crew is looking to expand in all directions in 2017.
Introduce us to Infinite Vision. What’s it all about?
Infinite Vision at the core is a collective of three friends from college who are all deeply immersed in the music world. Between the three of us, we have a long-time house-head, an industry guy, and a music producer. The brand itself is a constantly evolving iteration of a promotional company that’s fueled by our different, eclectic tastes.
Tell us how you got here.
Oh boy. A lot of blood, sweat, and tears, and a lot of trial and error. We took one thing we knew we liked and could be good at—identifying growing genres—and threw it at the wall. We’re super lucky to have some friends that are DJs, and so our first few shows focused on bringing them up here while we tried to figure out how to run a good event.
When booking talent and producing events, what’s the goal?
There’s always two really crucial questions: do we love the artist and will this artist playing this party make people happy? If we find that intersection, which is thankfully pretty often, we’re in good shape.
One of our overarching goals is to either bring artists we love (and that usually haven’t been to PDX) or curate newer sounds while cultivating a party atmosphere that is fresh and immensely fun. I think we always try to keep the word “weird” involved at some level, too, because it is Portland after all.
What role does Infinite Vision play in the Portland music scene?
We’re pretty stoked to have grown our presence pretty astronomically in a year and a half, and we’re really happy with our position as tastemakers in the city. There are some great production crews here, and we like that we’re in this nice corner where we can consistently throw great shows with storied or rising artists in our own lane.
Where do you hope to go from here?
We’re focused on growth for 2017. Our brand is going to see expansion into different genres a bit, and we also have some cool tricks up our sleeve that we probably can’t talk about just yet.
This month we’re kicking off a new concept called Wave Theory that’s going to mix genres and have secret guests peppered in the lineup—Madeaux is headlining the first one and we’re really excited about it. I don’t want to telegraph too much on the other plans, but we’ll have more components of the brand that aren’t all event focused as we want to become more of a media hub.
What can attendees expect in the New Year?
More parties, more venues. More cities? 😉