Photo by Wes Hicks on Unsplash | microsoft store app
Photo by Wes Hicks on Unsplash

Okay, go ahead and laugh, but Microsoft is rolling out a music and TV app for Android and iOS they really, really hope you use.

microsoft storeThe app actually already exists on its own platforms, computer, tablet, phones, and Xbox, but in a bid to reach people who use Android and iOS phones (read: literally everybody), they’re hoping to build a platform you’ll replace the iTunes Store with.

Yes, you read that right. The iTunes Store. The thing that’s probably shutting down. Not streaming, buying¬†content.

According to a statement put out by the company, “Microsoft is building these apps to give consumers more of a reason to buy content in the Microsoft Store.”

The report went on, “Lots of people buy digital movies and TV content, and Microsoft has a huge store that a lot of people seemingly ignore or don’t know about because there is no mobile companion app for their phone.”

Yeah. That’s why people don’t use the Microsoft Store.

Anyways, while I sit here and make fun of them, their stock price continues to rise, their cloud computing service continues to mint money, and their founders continue to be some of the richest people in the world.

But at least I can still make fun of their flailing attempts in the consumer market.